Is Your Website Losing You Sales? Here’s How to Fix It
Your website should be your best salesperson — not a dead end. Let’s make sure it’s working for you, not against you.
Let’s be honest, your website is the front door to your needlepoint brand. But if it’s confusing, cluttered, or missing the basics, that door might be slamming shut on your sales. Not what we want.
The good news? Fixing it doesn’t have to be a massive overhaul. It’s about making a few smart changes that help your customers find what they love (and actually buy it).
Mistake #1: Confusing Navigation
Your customers shouldn’t have to play detective just to shop. If your site is a maze, they’ll bounce.
How to Fix It:
Keep your main menu simple (Shop, About, Contact, Blog).
Use clear, intuitive labels (“Shop Canvases” vs. “Explore Designs”).
Make navigation a breeze. Use clear labels like “Shop 13 Mesh” and “Shop 18 Mesh” to help customers quickly find exactly what they’re looking for.
Make sure your search bar is easy to spot.
Mistake #2: Poor Product Photos
If your descriptions are vague or missing important details, customers are left guessing, and guessing doesn’t lead to sales.
How to Fix It:
Use a simple formula: What it is + Who it’s for + Why it’s special.
Include key details (mesh size, dimensions, colors, what’s included).
Make it friendly, but clear.
Mistake #4: Missing Your Story
Your website isn’t just a store, it’s your brand’s home. If people don’t know who you are, they’re missing the best part.
How to Fix It:
Add an About page that shares your story and mission.
Use your homepage to highlight your unique style and inspiration.
Don’t be afraid to get personal, customers connect with stories.
Mistake #5: No Email Sign-Up
If you’re not building an email list, you’re missing out on future sales. Plain and simple.
How to Fix It:
Add an email sign-up form to your homepage, product pages, and checkout.
Offer a freebie (like a downloadable chart, or a coupon code) to encourage sign-ups.
Mention your email list in your Instagram bio.
Mistake #6: Weak Calls to Action
Customers should always know what to do next, whether that’s shopping, signing up, or contacting you.
How to Fix It:
Use clear, action-oriented buttons (Shop Now, Sign Up, Learn More).
Make sure your buttons stand out visually.
Test your site to make sure they’re easy to find.
Ready to Make Your Website Work for You?
Your website should be a sales assistant, not a roadblock. Whether you’re just starting out or want to polish your existing site, we’re here to help. Our monthly retainer packages offer flexible, strategic support for needlepoint brands, from social media to email marketing, website optimization, and more.
Want personalized advice for your website (without guessing)? We’d love to help. Instead of a free advice call, we offer structured marketing support designed to get you real results.
Click here to book a discovery call with us to see how we can support your brand.